{"title":"Baby Wipes","description":"\u003ch2\u003eWholesale Baby Wipes UK — Bulk Sleepy \u0026amp; Deep Fresh Sensitive Wipes\u003c\/h2\u003e\u003cp\u003eMemo Cash and Carry stocks gentle, dermatologically-tested \u003cstrong\u003ewholesale baby wipes\u003c\/strong\u003e in bulk cases for UK retailers, nurseries, day-care centres, childcare providers and online sellers. Our range features \u003cstrong\u003eSleepy Sensitive\u003c\/strong\u003e (12x70 pcs), \u003cstrong\u003eDeep Fresh Extra Soft\u003c\/strong\u003e (24x72 in Pink, Blue, Green), \u003cstrong\u003eDeep Fresh Animal-Themed\u003c\/strong\u003e (Panda, Giraffe, Lion, Little Lamb — kid-friendly retail display) and \u003cstrong\u003eDeep Fresh 99% Water Probiotics\u003c\/strong\u003e (18x40 pcs, microbiome-supporting).\u003c\/p\u003e\u003cp\u003eAll wipes are dermatologically tested, alcohol-free and formulated for newborn through toddler sensitive skin. Standard dispatch via DPD next-day from our 20,000 sq ft UK warehouse.\u003c\/p\u003e\u003ch3\u003eWhat's in This Range\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eSleepy Sensitive Baby Wipes\u003c\/strong\u003e — 12 packs x 70 pcs, premium gentle formula\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDeep Fresh Extra Soft\u003c\/strong\u003e — 24 packs x 72 pcs in Pink, Blue, Green pack designs\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDeep Fresh Animal-Themed\u003c\/strong\u003e — Panda, Giraffe, Lion, Little Lamb (visually attractive for retail shelves and gift sets)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDeep Fresh 99% Water Probiotics\u003c\/strong\u003e — 18 packs x 40 pcs, probiotic-enriched for skin microbiome support\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eRelated Wholesale Categories\u003c\/h3\u003e\u003cp\u003eExpand your baby category: \u003ca href=\"\/collections\/baby-products\"\u003ecomplete baby products range\u003c\/a\u003e (including nappies, swimming pants, water wipes), \u003ca href=\"\/collections\/wet-wipes\"\u003egeneral wet wipes\u003c\/a\u003e, \u003ca href=\"\/collections\/health-personal-care\"\u003ehealth \u0026amp; personal care\u003c\/a\u003e.\u003c\/p\u003e\u003ch3\u003eFrequently Asked Questions\u003c\/h3\u003e\u003ch4\u003eWhich baby wipe is best for newborns?\u003c\/h4\u003e\u003cp\u003eFor the most sensitive newborn skin, Sleepy Sensitive (70 pcs pack) and the Deep Fresh 99% Water Probiotic wipes are the gentlest options. Both are alcohol-free and dermatologically tested.\u003c\/p\u003e\u003ch4\u003eAre these baby wipes biodegradable?\u003c\/h4\u003e\u003cp\u003eThe Deep Fresh Probiotic range uses biodegradable fibres. For specific eco-claims (flushable, plastic-free, etc.), check the product detail page or contact our team for the latest specifications.\u003c\/p\u003e\u003ch4\u003eDo you supply nurseries and care providers directly?\u003c\/h4\u003e\u003cp\u003eYes — nurseries and care homes regularly order in bulk through our trade account. For repeat weekly\/monthly orders, our trade desk can set up consolidated delivery scheduling.\u003c\/p\u003e\u003ch4\u003eWhat's the unit cost on bulk baby wipes?\u003c\/h4\u003e\u003cp\u003ePer-wipe cost is significantly lower than retail when bought by the case. Deep Fresh 24x72 (1,728 wipes per case) gives the strongest cost-per-wipe for high-volume users.\u003c\/p\u003e","products":[{"product_id":"deep-fresh-giraffe-baby-wipes-24-packs-x-72-wipes","title":"Deep Fresh Giraffe Baby Wipes – 24 Packs x 72 Wipes","description":"\u003ch2\u003eDeep Fresh Giraffe Baby Wipes — 24 Packs x 72\u003c\/h2\u003e\u003cp\u003eGiraffe is the second-strongest character in the Deep Fresh baby range after Panda. Identical wipe, identical gentle formulation — the difference is purely shelf appeal, and in baby retail that difference is worth real money. \u003cstrong\u003e1,728 wipes per case.\u003c\/strong\u003e\u003c\/p\u003e\u003ch3\u003eWho Buys This\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eBaby \u0026amp; nursery retail\u003c\/strong\u003e — character packs drive impulse pickup\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eNurseries \u0026amp; childminders\u003c\/strong\u003e — bulk case suits daily usage\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eGift sets \u0026amp; hampers\u003c\/strong\u003e — the safari theme merchandises well\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eOnline sellers\u003c\/strong\u003e — splits into 24 sellable retail units\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eCase Details\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eFormat:\u003c\/strong\u003e 24 packs x 72 wipes = 1,728 wipes per case\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSkin:\u003c\/strong\u003e Dermatologically tested, alcohol-free\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBrand:\u003c\/strong\u003e Deep Fresh — authorised UK distributor\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eThe Character Range\u003c\/h3\u003e\u003cp\u003e\u003ca href=\"\/products\/deep-fresh-panda-baby-wipes-24-packs-x-72-wipes\"\u003ePanda\u003c\/a\u003e, \u003ca href=\"\/products\/deep-fresh-lion-baby-wipes-24-packs-x-72-wipes\"\u003eLion\u003c\/a\u003e and \u003ca href=\"\/products\/deep-fresh-little-lamb-baby-wipes-24-packs-x-72-wipes\"\u003eLittle Lamb\u003c\/a\u003e complete the set. Browse \u003ca href=\"\/collections\/baby-wipes\"\u003ewholesale baby wipes\u003c\/a\u003e and \u003ca href=\"\/collections\/baby-products\"\u003enappies \u0026amp; baby care\u003c\/a\u003e.\u003c\/p\u003e","brand":"memo cash and carry","offers":[{"title":"Default Title","offer_id":62522173751626,"sku":"GIRAFFE-1BOX","price":11.61,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1011\/8473\/3514\/files\/DEEP-FRESH-GIRAFFE-BABY-WIPES-LOGOLU.jpg?v=1782252895"},{"product_id":"deep-fresh-lion-baby-wipes-24-packs-x-72-wipes","title":"Deep Fresh Lion Baby Wipes – 24 Packs x 72 Wipes","description":"\u003ch2\u003eDeep Fresh Lion Baby Wipes — 24 Packs x 72\u003c\/h2\u003e\u003cp\u003eThe Lion pack completes the safari trio alongside Panda and Giraffe. Same dermatologically tested, alcohol-free wipe throughout the range — stock the characters as a block and the shelf does the selling. \u003cstrong\u003e24 packs of 72, 1,728 wipes per case.\u003c\/strong\u003e\u003c\/p\u003e\u003ch3\u003eWho Buys This\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eConvenience \u0026amp; baby retail\u003c\/strong\u003e — completes the character shelf block\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eNurseries \u0026amp; day-care settings\u003c\/strong\u003e — bulk consumable\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eGift \u0026amp; hamper makers\u003c\/strong\u003e — safari-theme baby sets\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBulk-buying parents\u003c\/strong\u003e — trade pricing by the case\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eCase Details\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eFormat:\u003c\/strong\u003e 24 packs x 72 wipes = 1,728 wipes per case\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSkin:\u003c\/strong\u003e Dermatologically tested, alcohol-free\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBrand:\u003c\/strong\u003e Deep Fresh — authorised UK distributor\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eThe Character Range\u003c\/h3\u003e\u003cp\u003e\u003ca href=\"\/products\/deep-fresh-panda-baby-wipes-24-packs-x-72-wipes\"\u003ePanda\u003c\/a\u003e, \u003ca href=\"\/products\/deep-fresh-giraffe-baby-wipes-24-packs-x-72-wipes\"\u003eGiraffe\u003c\/a\u003e, \u003ca href=\"\/products\/deep-fresh-little-lamb-baby-wipes-24-packs-x-72-wipes\"\u003eLittle Lamb\u003c\/a\u003e. Browse \u003ca href=\"\/collections\/baby-wipes\"\u003ebaby wipes\u003c\/a\u003e and \u003ca href=\"\/collections\/baby-products\"\u003ebaby products\u003c\/a\u003e.\u003c\/p\u003e","brand":"memo cash and carry","offers":[{"title":"Default Title","offer_id":62522173849930,"sku":"LOVELY-BABY-LION-1BOX","price":11.61,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1011\/8473\/3514\/files\/DEEP-FRESH-LION-BABY-WIPES-LOGOLU.jpg?v=1782252902"},{"product_id":"deep-fresh-panda-baby-wipes-24-packs-x-72-wipes","title":"Deep Fresh Panda Baby Wipes – 24 Packs x 72 Wipes","description":"\u003ch2\u003eDeep Fresh Panda Baby Wipes — 24 Packs x 72\u003c\/h2\u003e\u003cp\u003eThe animal-character packs exist for a commercial reason: on a shelf full of clinical white-and-blue baby wipes, a panda gets picked up. Same wipe as the plain Deep Fresh range, packaging that earns its facing. \u003cstrong\u003e24 packs of 72 = 1,728 wipes per case\u003c\/strong\u003e — the strongest cost-per-wipe in our baby range.\u003c\/p\u003e\u003ch3\u003eWho Buys This\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eConvenience \u0026amp; independent retail\u003c\/strong\u003e — character packs outsell plain on impulse\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eNurseries \u0026amp; day-care\u003c\/strong\u003e — 1,728 wipes per case suits real usage rates\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eGift \u0026amp; baby shower sets\u003c\/strong\u003e — the panda is the most-requested character\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eParents buying in bulk\u003c\/strong\u003e — trade price per case\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eCase Details\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eFormat:\u003c\/strong\u003e 24 packs x 72 wipes = 1,728 wipes per case\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSkin:\u003c\/strong\u003e Dermatologically tested, alcohol-free\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBrand:\u003c\/strong\u003e Deep Fresh — authorised UK distributor\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eThe Character Range\u003c\/h3\u003e\u003cp\u003eAlso in \u003ca href=\"\/products\/deep-fresh-giraffe-baby-wipes-24-packs-x-72-wipes\"\u003eGiraffe\u003c\/a\u003e, \u003ca href=\"\/products\/deep-fresh-lion-baby-wipes-24-packs-x-72-wipes\"\u003eLion\u003c\/a\u003e and \u003ca href=\"\/products\/deep-fresh-little-lamb-baby-wipes-24-packs-x-72-wipes\"\u003eLittle Lamb\u003c\/a\u003e — stock all four for a full shelf block. For the most sensitive newborn skin see \u003ca href=\"\/products\/deep-fresh-99-water-probiotics-baby-wipes-18-packs-x-40-wipes\"\u003e99% Water Probiotic wipes\u003c\/a\u003e. Browse \u003ca href=\"\/collections\/baby-wipes\"\u003ebaby wipes\u003c\/a\u003e and \u003ca href=\"\/collections\/baby-products\"\u003ebaby products\u003c\/a\u003e.\u003c\/p\u003e","brand":"memo cash and carry","offers":[{"title":"Default Title","offer_id":62522174046538,"sku":"LOVELY-BABY-PANDA-1BOX","price":11.61,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1011\/8473\/3514\/files\/DEEP-FRESH-PANDA-BABY-WIPES-LOGOLU.jpg?v=1782252909"},{"product_id":"deep-fresh-little-lamb-baby-wipes-24-packs-x-72-wipes","title":"Deep Fresh Little Lamb Baby Wipes – 24 Packs x 72 Wipes","description":"\u003ch2\u003eDeep Fresh Little Lamb Baby Wipes — 24 Packs x 72\u003c\/h2\u003e\u003cp\u003eLittle Lamb is the softest-looking pack in the Deep Fresh character range — the one that reads newborn rather than toddler, which makes it the natural pick for baby shower gifting and the newborn end of the aisle. \u003cstrong\u003e1,728 wipes per case.\u003c\/strong\u003e\u003c\/p\u003e\u003ch3\u003eWho Buys This\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eBaby shower \u0026amp; gift retail\u003c\/strong\u003e — the newborn-appropriate character\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eNurseries \u0026amp; maternity settings\u003c\/strong\u003e — gentle everyday use\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eConvenience \u0026amp; independent retail\u003c\/strong\u003e — rounds out the character block\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBulk-buying parents\u003c\/strong\u003e — trade price per case\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eCase Details\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eFormat:\u003c\/strong\u003e 24 packs x 72 wipes = 1,728 wipes per case\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSkin:\u003c\/strong\u003e Dermatologically tested, alcohol-free\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBrand:\u003c\/strong\u003e Deep Fresh — authorised UK distributor\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eThe Character Range\u003c\/h3\u003e\u003cp\u003e\u003ca href=\"\/products\/deep-fresh-panda-baby-wipes-24-packs-x-72-wipes\"\u003ePanda\u003c\/a\u003e, \u003ca href=\"\/products\/deep-fresh-giraffe-baby-wipes-24-packs-x-72-wipes\"\u003eGiraffe\u003c\/a\u003e, \u003ca href=\"\/products\/deep-fresh-lion-baby-wipes-24-packs-x-72-wipes\"\u003eLion\u003c\/a\u003e. For newborns specifically, see \u003ca href=\"\/products\/sleepy-sensitive-baby-wipes-12-x-70pcs\"\u003eSleepy Sensitive\u003c\/a\u003e. Browse \u003ca href=\"\/collections\/baby-wipes\"\u003ebaby wipes\u003c\/a\u003e.\u003c\/p\u003e","brand":"memo cash and carry","offers":[{"title":"Default Title","offer_id":62522174308682,"sku":"LOVELY-BABY-LITTLE-LAMB-1BOX","price":11.61,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1011\/8473\/3514\/files\/DEEP-FRESH-SHEEP-BABY-WIPES-LOGOLU.jpg?v=1782252917"},{"product_id":"deep-fresh-extra-soft-pink-baby-wipes-24-packs-x-72-wipes","title":"Deep Fresh Extra Soft Pink Baby Wipes – 24 Packs x 72 Wipes","description":"\u003ch2\u003eDeep Fresh Extra Soft Pink Baby Wipes — 24 Packs x 72\u003c\/h2\u003e\u003cp\u003eThe pink pack in the Extra Soft tier — same thicker, plusher sheet as the rest of the range. Colour-coded packs let retailers merchandise a visible three-facing block rather than a single anonymous SKU, and gift retailers pick pink most often for baby-shower sets.\u003c\/p\u003e\u003ch3\u003eWho Buys This\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eGift \u0026amp; baby shower retail\u003c\/strong\u003e — the most-requested colour for sets\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBaby \u0026amp; nursery retail\u003c\/strong\u003e — premium tier facing\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eNurseries \u0026amp; childminders\u003c\/strong\u003e — thicker sheet, fewer per change\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBulk-buying parents\u003c\/strong\u003e — 1,728 wipes at trade price\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eCase Details\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eFormat:\u003c\/strong\u003e 24 packs x 72 wipes = 1,728 wipes per case\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSheet:\u003c\/strong\u003e Extra Soft — thicker than the standard range\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSkin:\u003c\/strong\u003e Dermatologically tested, alcohol-free\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBrand:\u003c\/strong\u003e Deep Fresh — authorised UK distributor\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eThe Colour Set\u003c\/h3\u003e\u003cp\u003eAlso in \u003ca href=\"\/products\/deep-fresh-extra-soft-blue-baby-wipes-24-packs-x-72-wipes\"\u003eBlue\u003c\/a\u003e and \u003ca href=\"\/products\/deep-fresh-extra-soft-green-baby-wipes-24-packs-x-72-wipes\"\u003eGreen\u003c\/a\u003e. Browse \u003ca href=\"\/collections\/baby-wipes\"\u003ebaby wipes\u003c\/a\u003e and \u003ca href=\"\/collections\/baby-products\"\u003ebaby products\u003c\/a\u003e.\u003c\/p\u003e","brand":"memo cash and carry","offers":[{"title":"Default Title","offer_id":62522175521098,"sku":"EXTRA-SOFT-PINK-BABY-24X72","price":11.93,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1011\/8473\/3514\/files\/DEEP-FRESH-PINK-EXTRA-SOFT-BABY-WIPES-LOGOLU.jpg?v=1782252937"},{"product_id":"deep-fresh-extra-soft-green-baby-wipes-24-packs-x-72-wipes","title":"Deep Fresh Extra Soft Green Baby Wipes – 24 Packs x 72 Wipes","description":"\u003ch2\u003eDeep Fresh Extra Soft Green Baby Wipes — 24 Packs x 72\u003c\/h2\u003e\u003cp\u003eGreen completes the Extra Soft colour set — the gender-neutral option that increasingly outsells pink and blue as parents move away from colour-coding. Same thicker, plusher sheet as the rest of the tier. \u003cstrong\u003e1,728 wipes per case.\u003c\/strong\u003e\u003c\/p\u003e\u003ch3\u003eWho Buys This\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eModern baby retail\u003c\/strong\u003e — neutral packaging suits current buying habits\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eNurseries \u0026amp; day-care\u003c\/strong\u003e — no colour-coding needed in a group setting\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eGift \u0026amp; hamper makers\u003c\/strong\u003e — works for any baby\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBulk-buying parents\u003c\/strong\u003e — trade price per case\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eCase Details\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eFormat:\u003c\/strong\u003e 24 packs x 72 wipes = 1,728 wipes per case\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSheet:\u003c\/strong\u003e Extra Soft — thicker than the standard range\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSkin:\u003c\/strong\u003e Dermatologically tested, alcohol-free\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBrand:\u003c\/strong\u003e Deep Fresh — authorised UK distributor\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eThe Colour Set\u003c\/h3\u003e\u003cp\u003eAlso in \u003ca href=\"\/products\/deep-fresh-extra-soft-blue-baby-wipes-24-packs-x-72-wipes\"\u003eBlue\u003c\/a\u003e and \u003ca href=\"\/products\/deep-fresh-extra-soft-pink-baby-wipes-24-packs-x-72-wipes\"\u003ePink\u003c\/a\u003e. Browse \u003ca href=\"\/collections\/baby-wipes\"\u003ebaby wipes\u003c\/a\u003e and \u003ca href=\"\/collections\/baby-products\"\u003ebaby products\u003c\/a\u003e.\u003c\/p\u003e","brand":"memo cash and carry","offers":[{"title":"Default Title","offer_id":62522175553866,"sku":"EXTRA-SOFT-GREEN-BABY-24X72","price":11.93,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1011\/8473\/3514\/files\/DEEP-FRESH-GREEN-EXTRA-SOFT-BABY-WIPES-LOGOLU.jpg?v=1782252945"},{"product_id":"deep-fresh-99-water-probiotic-baby-wipes-18x40","title":"Deep Fresh 99% Water Probiotic Baby Wipes – 18 Packs x 40 Wipes","description":"\u003ch2\u003eDeep Fresh 99% Water Probiotic Baby Wipes — 18 Packs x 40\u003c\/h2\u003e\u003cp\u003eWater wipes are the fastest-growing segment in UK baby care, and this is Deep Fresh's entry: \u003cstrong\u003e99% water\u003c\/strong\u003e with a probiotic addition, in a smaller 40-wipe pack aimed at newborns. Parents who research ingredients buy this category specifically — it is the wipe midwives get asked about.\u003c\/p\u003e\u003ch3\u003eWho Buys This\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eNewborn \u0026amp; maternity retail\u003c\/strong\u003e — the first wipes a new parent buys\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePharmacies \u0026amp; health stores\u003c\/strong\u003e — ingredient-conscious shoppers\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSensitive-skin customers\u003c\/strong\u003e — minimal formulation\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eGift \u0026amp; newborn hampers\u003c\/strong\u003e — premium positioning\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eCase Details\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eFormat:\u003c\/strong\u003e 18 packs x 40 wipes = 720 wipes per case\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFormulation:\u003c\/strong\u003e 99% water with probiotic\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSkin:\u003c\/strong\u003e Dermatologically tested, alcohol-free\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBrand:\u003c\/strong\u003e Deep Fresh — authorised UK distributor\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eCompare Water Wipes\u003c\/h3\u003e\u003cp\u003eAlso see \u003ca href=\"\/products\/sleepy-aqua-care-baby-water-wipes-12x50\"\u003eSleepy Aqua Care 99.9% water wipes\u003c\/a\u003e in a 12 x 50 case. For everyday high-volume use, the \u003ca href=\"\/products\/deep-fresh-panda-baby-wipes-24-packs-x-72-wipes\"\u003echaracter range\u003c\/a\u003e gives far better cost-per-wipe. Browse \u003ca href=\"\/collections\/baby-wipes\"\u003ebaby wipes\u003c\/a\u003e.\u003c\/p\u003e","brand":"memo cash and carry","offers":[{"title":"Default Title","offer_id":62522175586634,"sku":"DEEP-FRESH-PROBIOTICS-BABY-WIPES-1-BOX","price":14.84,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1011\/8473\/3514\/files\/DEEP-FRESH-PROBIOTICS-BABY-WIPES-LOGOLU.jpg?v=1782252952"},{"product_id":"sleepy-sensitive-baby-wipes-12-x-70pcs","title":"Sleepy Sensitive Baby Wipes – 12 Packs x 70 Wipes","description":"\u003ch2\u003eSleepy Sensitive Baby Wipes — 12 Packs x 70\u003c\/h2\u003e\u003cp\u003eSensitive sits between the pure water wipes and the everyday character packs: a gentler formulation than standard, but at 70 wipes a pack it is still a realistic everyday product rather than a specialist one. That middle position is why it suits parents whose baby reacts to standard wipes but who can't justify water-wipe pricing for every change.\u003c\/p\u003e\u003ch3\u003eWho Buys This\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eBaby \u0026amp; nursery retail\u003c\/strong\u003e — the sensible middle tier on the shelf\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eParents of reactive babies\u003c\/strong\u003e — everyday use without the water-wipe cost\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eNurseries\u003c\/strong\u003e — gentle enough for a mixed group of children\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePharmacies\u003c\/strong\u003e — sits well beside nappy creams and barrier products\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eCase Details\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eFormat:\u003c\/strong\u003e 12 packs x 70 wipes = 840 wipes per case\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFormulation:\u003c\/strong\u003e Sensitive skin\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSkin:\u003c\/strong\u003e Dermatologically tested, alcohol-free\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBrand:\u003c\/strong\u003e Sleepy — authorised UK distributor\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eCompare the Tiers\u003c\/h3\u003e\u003cp\u003ePurest option: \u003ca href=\"\/products\/sleepy-aqua-care-baby-water-wipes-12x50\"\u003eSleepy Aqua Care 99.9% water\u003c\/a\u003e. Best cost-per-wipe: the \u003ca href=\"\/products\/deep-fresh-panda-baby-wipes-24-packs-x-72-wipes\"\u003eDeep Fresh character range\u003c\/a\u003e. Browse \u003ca href=\"\/collections\/baby-wipes\"\u003ebaby wipes\u003c\/a\u003e and \u003ca href=\"\/collections\/baby-products\"\u003ebaby products\u003c\/a\u003e.\u003c\/p\u003e","brand":"memo cash and carry","offers":[{"title":"Default Title","offer_id":62522205339978,"sku":"SLEEPY-SENSITIVE-BABY-WIPES-12X50","price":5.54,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1011\/8473\/3514\/files\/1024X1024-SLEEPY-SENSITIVE_ff36076f-adfe-4ea6-975a-0358e3b3de77.png?v=1782253322"}],"url":"https:\/\/peaktradinglondon.co.uk\/collections\/baby-wipes.oembed","provider":"Temu Peak Trading ","version":"1.0","type":"link"}